Hearing our customers’ skin stories means the world to us. Everything we do is driven by a deep-rooted commitment to help people of all ages overcome the life-limiting pain and frustration of severe skin conditions.
Sometimes, we’re lucky enough to meet the people behind these stories, and see first hand the calm, clarity and confidence regained with our unique herbal topicals. This is one of those stories…
Helen’s skin story
I began suffering from scalp psoriasis several years ago. My GP prescribed — and I used — many topical steroid creams yet nothing worked; in fact, they made my psoriasis worse. Soon, the scales and lesions spread to my forehead, ears, arms and legs. On top of the huge discomfort I constantly felt, the severity of my psoriasis impacted my personal wellbeing and ability to work.
“I’m a fashion lecturer. My days are spent teaching rooms full of fashion students. Yet I looked so disfigured, I had to be signed off from work.”
Having found no solutions via medical professionals, I began researching alternatives and discovered Dermatology M. From here, my life changed.
Helen’s psoriasis just prior to starting Dermatology M, July 2025
I began with Softening Indigo Cream and Softening Indigo Ointment in early July. They were amazing from the off and I saw immediate changes. The psoriasis on my forehead, behind my ears and on my arms significantly reduced and, two weeks later, my skin was so much clearer.
As they worked so well and so fast, I joined a wait list for an appointment with Dr Mazin at his Avicenna Skin Clinic, for further advice on my psoriasis. I also ordered Softening Scalp Shampoo and began using it that same month. The dandruff and scalp lesions I’d suffered for years cleared so quickly — the extra big benefit of which was that I also had new hair growth.
Six weeks down the line, my skin and scalp were much clearer. It was September and time for my appointment with Dr Mazin. He was kind and compassionate, and created a Chinese herbal tea which I used for a little while alongside my topicals to help support skin healing inside and out.
Helen’s results, September 2025
I was over the moon with the results… and could return to work. With the patches of psoriasis on my arms and legs gone, I also began using Moisturising Body Lotion, which came free with my shampoo order. I loved it!
“I received so many compliments about how nice and smooth my skin looked! I even wore my favourite navy knitwear without fear of flakes. Honestly, these products have been life-changing! I wish I’d found them years sooner.”
“For anyone else suffering from psoriasis, I highly recommend all of these products. I was bowled over by the results, I now have clear, glowing skin and will be a lifelong customer.”
The psoriasis specialists
For 40 years, we’ve helped thousands of customers like Helen clear the scales, itching, lesions and redness of psoriasis with Softening Indigo Cream and Ointment, plus Softening Scalp Shampoo.
Independent testing in 2024 proved these results too:
- 85% saw reduced scales
- 91% said it soothed itching and reduced redness
- 89% reported cleared, calm, soft skin
Scalps, faces, bodies — find the right topical for your psoriasis symptoms in our specialised range and take our Skin Quiz to discover the best products for your personal skincare routine.
Do you have a skin story you’d like to share? Or maybe you have skin concern questions of your own we can help with. We’d love to hear from you — please get in touch.
*Independent trials 2024. Results based on a 50-person study applying Softening Indigo Ointment 2–3 times daily over 12 weeks, and a 50-person study applying Softening Scalp Shampoo 3 times weekly over 10 weeks.
